| Written
by DAVID KEYES
June 1,
2001
It’s becoming
increasingly apparent that many of today’s filmmakers are losing
their inspiration.
Those who
share a similar opinion about Hollywood’s latest offerings need
not to look any further then the schedule of summer movie releases
that have been laid before us. Of the more than two dozen major
releases being planned for the June-to-August calendar, around half
of them are either sequels, remakes, or adaptations of existing
source material. While familiarity isn’t necessarily a bad thing,
too much of it can easily lead to a feeling of repetition that can
quickly turn off many viewers. Now, with so many releases on the
horizon devoted to revisiting far-too-familiar territory, many can’t
help but wonder: where have all the fresh ideas gone, and are moviegoers
even interested in all the retreads being offered at the movie house
this year?
Summer got
its early start with sequels just a couple of weeks ago, when “The
Mummy Returns” was released to theaters, and managed to reel in
a staggering $68 million at the box office, the most ever for a
non-holiday opening weekend. While the critics blasted it, just
like its predecessor, as much as 90 percent of moviegoers polled
during the first three days of the movie’s release gave the film
positive marks. But was the wide turnout spurred by the fact that
the movie was a sequel to a big 1999 hit, or by the fact that the
summer’s blockbuster schedule was getting off to an early start?
It’s hard to say. While many enjoyed the first picture and were
ready to embrace a second, most are obviously in gear for some traditional
summer thrills, especially since, judging from the poor turnout
of earlier this year, little of that has so far been offered.
That theory
will be better tested with the many similar releases that are steadily
approaching release. The first of these big films is the screen
adaptation of Eidos Interactive’s successful game franchise “Tomb
Raider,” starring Angelina Jolie as Lara Croft, a treasure-seeking
bombshell who comes against numerous obstacles in her search for
ancient artifacts. Its release will soon be trailed by “Doctor Dolittle
2,” which surprised many by being made in the first place, and “Scary
Movie 2,” an obligatory follow-up to last year’s gross-out spoof
of horror flicks. Bigger and much more anticipated films will follow
in both July and August, consisting of “Jurassic Park III,” “American
Pie 2,” “Rush Hour 2,” and even a remake of the classic “Planet
Of The Apes.” Movies like these will undoubtedly see healthy opening
weekends, but their immediate success will be tested by the longevity
of their theatrical runs. In the recent past, most sequels, remakes
and adaptations have drawn in big bucks quickly and then died out
even faster than expected.
Studios have
always shared the same intent when it comes to summer motion pictures—make
money and give moviegoers lots of big and loud visual thrills—and
indeed, it’s easy to see why they would choose to unleash so many
familiar endeavors on us during this season. However, the madness
doesn’t stop there; in fact, the multiple sequel/remake releases
of summer are actually only a small amount compared to the several
others that are either currently in planning stages or awaiting
release. Many, for example are already aware that “The Matrix” has
two sequels in production, and George Lucas is currently very busy
at putting the finishing touches on his fifth installment of the
“Star Wars” saga, with one more to follow.
Hollywood
is suggesting that they have either run out of fresh ideas, or just
don’t care anymore. In any case, it’s a wonder that anyone wants
to try too hard to revisit so many familiar places in cinema. Why,
exactly? Because on the whole, sequels and/or remakes just aren’t
as successful as either their predecessors or other movies out the.
Take “Hannibal” for instance; it was a huge success during its opening
weekend, but lost a good percentage of its turnout by the second
weekend, and few (if any) could argue that it was better than “The
Silence Of The Lambs.” Hollywood’s last sequel kick was in 1997,
when “The Lost World: Jurassic Park,” “Batman & Robin,” and “Speed
2: Cruise Control” were all released back-to-back, and each, despite
very healthy openings, dropped like flies and disappeared from the
theaters without a trace. Their failures knocked some sense back
into the heads of producers, writers and directors, and for a good
long while afterwards, sequels and/or remakes seemed to be far in
between. A repeat in these kinds of failures may be necessary for
filmmakers to move on to undiscovered territory.
In the meantime,
at least, there is a possibility for light at the end of the tunnel.
Steven Spielberg, a pioneer in film directing and one of the most
unique of his kind, will be releasing his latest endeavor, the much-anticipated
“A.I.,” at the end of June. Also following suit is “Moulin Rouge,”
a richly textured musical starring Nicole Kidman that, not surprisingly,
has a soundtrack already topping the charts. And though Disney hasn’t
exactly been the most creative when it comes to animated blockbusters,
their latest offering, the kinetic and PG-rated “Atlantis: The Lost
Empire,” will be released on June 15 following already-positive
word-of-mouth from Hollywood insiders. Bets like these can easily
be seen as simple solutions for those who are fed up with all the
recent retreads and lack of inspiration.
©
2001, David Keyes, Cinemaphile.org.
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