| Written
by DAVID KEYES
November
17, 2004
Just this
past week, DVD screening copies of the Focus Features releases "The
Door in the Floor" and "Eternal Sunshine of the Spotless
Mind" wound up on my doorstep. Their arrivals certainly weren't
something to jot down on the out-of-the-ordinary note pad or anything
(if you were a member of the Online Film Critics Society, you'd
know full well that this happens frequently during the latter months
of a year), but considering how much hysteria had been caused in
the industry over the previous months regarding piracy, they were
nonetheless a sight I hadn't expected to see for some time. The
first emotion was that of skepticism, but then an epiphany: "Of
course! That old poop Jack Valenti is no longer at the head of the
table at the Motion Picture Association of America!" Remember
what they used to say in those high school comedies about parents
always spoiling the fun of an ambitious teenager? Imagine, then,
how a party animal would feel knowing that his mom or dad has gone
on an extended vacation, leaving him alone in the house.
In order for
someone to understand this perspective, they must at first understand
the scenario. Jack Valenti, who sat at the top of the MPAA for what
seemed like an epoch, was the kind of guy who, almost instinctively,
looked for new and inventive ways to screw around with the establishment
of moviemaking and its marketing. Some called him the Mussolini
of his profession; others, like yours truly, didn't even bother
with labels and would have rather scribbled the word "fascist"
across his forehead. Few can argue that he was instrumental in the
foundation of today's inept and flawed movie ratings system, and
the most recent campaign in his career, taking on the growing problem
of film piracy, was not so much about preserving the integrity of
the cinema as it was about going on a maniacal power trip. Any man,
after all, who condones destroying whole computer systems because
someone might download an entire film illegally off the Internet
is obviously not looking at priorities clearly.
For us critics,
his iron thumb reached farther than the incessant rhetoric. Last
year, just weeks before members of the OFCS were to start receiving
annual awards screeners from several of the big movie studios, Valenti
called for an outright ban of them. Yep, that's right - fear of
piracy meant that individual studios, who abided by the governing
rules of the MPAA, were restricted in sending anything out. Zilch.
Zip. Nada. His initial proposal didn't just involve the standard
groups of press people, either; no, it also included prestigious
awards groups like the Hollywood Foreign Press and the Academy of
Motion Picture Arts and Sciences, whose awarding phases have become
the platform for some of the most anticipated Hollywood events in
pop culture, both on and off broadcast television.
Almost immediately,
Academies and critics groups appealed the decision, with several
prominent industry forces challenging Valenti's ban via conference
calls, and others taking to the mass media to speak out against
the consequences of a screener ban (two critics circles even cancelled
their entire awards voting in protest). The independent distributors
were particularly vocal, as the ban would have prevented awards
voters from seeing crucial contenders that would have otherwise
not reached the theatrical mass that the more commercial material
does. One can only imagine what a ban would have done to these distributors
in previous years, too - would films like "Shakespeare in Love"
or "In the Bedroom" ever had the chance to win the major
awards that they did if Valenti's ban had prevented Miramax from
sending the movies out?
Eventually,
by some small act of fate, the looming fear of a screener-less season
raised fears regarding the reach of potential awards and thus led
to the lifting of the restriction. But by then, the damage had already
been done; voting times had passed, and some studios never bothered
to print enough copies of their films. Those that did manage to
make the cut (including those who eventually contributed their movies
to the OFCS membership) usually did so by sending out VHS copies
of their awards qualifiers instead of the industry-standard DVDs.
One reason cited early on: VHS was considered a more "secure
format" against potential industry pirates. Yes, and Michael
Jackson really did only have two plastic surgeries, right?
This complaint
is not a mark of vanity by any means. Sure, some with press credentials
thrive at the opportunity to throw around the fact that big studios
send them copies of their big hits for awards consideration, but
for most others, the fact that it allows us to see movies that we
may have missed during an original theatrical run or would not have
been able to reach otherwise is much more a reason to cherish the
privilege. Screeners are a promotional tool, not a source of an
industry crisis, and the basic facts back that up. Any insider with
half a brain would be able to prove, in fact, that nearly 95 percent
of all known cases of piracy happen either in a cutting room or
directly in the theater, in which the casual moviegoer can conceal
a video camera and simply copy the picture directly off the projection
screen. With that kind of quick and easy opportunity at their disposal,
do you think a vast majority of pirates are going to take the time
to track down studio copies? Studio copies, I might add, that have
come imbedded with relentless security features (including tracking
devices) in the recent years? Gimme a break.
Valenti's resignation
this fall seems to have made all traces of a possible screener ban
obsolete. I am getting to recall a great film like "Eternal
Sunshine of the Spotless Mind" again without having to track
down a special screening at a theater, and movies that I have missed
in the recent months are slated to start showing up in my mail box
within the next several days and weeks, ensuring a more comprehensive
perspective on this year's possible awards contenders on my part.
As press folk, we can't expect this war to be over as long as a
man like this remains indirectly dedicated to a misguided cause,
but in the meantime, at least we're being treated like children
at Christmas instead of test pilots for prison uniforms
©
2004, David Keyes, Cinemaphile.org.
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